• Have you considered influencer marketing?

    Over recent years, you may have heard the term ‘influencer marketing’, used more frequently or perhaps your brand is even…

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  • Does postal contact clarify as AdMail or Business Mail?

    Royal Mail has created the below useful guide which allows those who utilise direct mail for their correspondence and marketing.…

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  • Can personalisation boost your sales?

    Any marketing activities should be based on some kind of data. From tracking systems that monitor sales journeys to the…

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  • Royal Mail provides key advice on GDPR opportunity within mail

    Royal Mail has produced advice on the far-reaching implications to their business and their customers when it comes to GDPR.…

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  • AI and chatbots – what do you need to know?

    Whether you’re on board with the idea of AI and chatbots or not, there is very little denying that they…

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  • Is it possible to market to millennials?

    Millennials currently make up the largest living generation and are one of the most coveted demographics that nearly every brand…

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  • Is direct mail set to thrive under new GDPR regulation?

    When GDPR legislation was first revealed, there was a significant increase in conversation about how this would affect the direct…

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  • outdoor marketing

    Will your marketing strategy need an overhaul ahead of GDPR?

    GDPR (General Data Protection Regulation) is to be implemented on 25th May 2018, with the aim of strengthening data protection…

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  • How can you improve your direct marketing strategy in 2018?

    With changes to technology, digital innovation and a heightened importance put upon security and data protection, 2018 will see a…

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  • How to market more effectively utilising customer hot-state decision making

    A hot state is an example of a thinking trap where high levels of emotion can impact the rational process…

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